Jesslyn Goh, Managing and Marketing Director

Optimization of the benefits rendered by Augmented Reality (AR) and Virtual Reality (VR) is imperative for organizations seeking global visibility. “Modern technologies like AR & VR have the ability to enhance business value, ROI, and even open new avenues of profitability. Hence, the awareness of its benefits is crucial for organizations to thrive,” says Kenny Lim, Technical Director of Evoweb, a Malaysia-based, leading multimedia company. As its name suggests, the organization aims not only to redefine modern website designs, but also to explore the possibilities in 2D/3D multimedia technologies such as Augmented Reality, Virtual Reality, and Holography. Evoweb renders a suite of branding services, ranging from the design of websites, logos, business cards, and catalogues to mobile apps development, all of which enable enterprises to carve their own unique identity.

Evoweb imparts its expertise in the construction of interactive websites for commercial businesses, e-commerce portals and also system websites for enterprises use. The construction of each website is driven by their main objective- to entice users and create a better brand awareness through the adoption of innovation and creativity. An interactive website offers a string of benefits to its enterprise, such as a user friendly interface and an enhancement in its Search Engine Optimization (SEO) performance, increase in search engine visibility—leading to a rise in sales and revenue, curbing duplication of content and staying ahead of competitors.

The incorporation of AR, VR, and holography is a vital aspect of business marketing strategy as they offer a wide range of benefits. For instance, virtual prototypes help in the prevention of fatal design errors and discrepancies in a cost-effective manner, prior to production. In business, product showcase through interactive print ads provide users a realistic view of how a product would look like in any desired space measured in actual scale. AR also supports the embedment of print ads with purchase links, which is immensely beneficial for advertisers in terms of marketing and revenue generation. Besides creativity, it provides convenience to both suppliers and consumers. The contribution of AR is also expanded to the medical field. Augmented Reality device allows surgeries to be conducted under the supervision of specialists from miles away. Its interactive feature allows the specialist to mark areas that needs to be operated and provide real-time guidance.