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It’s not what the technology can do for us that matters, but rather what we can do with the technology,” quips Roy Lo, Business Director of Creote Studio, about the motto that drives his company. Founded in 2014, Creote Studio is a specialist in the incorporation of latest cutting-edge technologies such as Augmented Reality (AR) and Virtual Reality (VR), in its designs to add an intuitive user experience to business applications. Creote Studio positions itself as a design company that caters for customer’s needs through the development of business-specific applications, rather than being known as a technology provider.
Creote Studio’s WedCam, is a platform created by the amalgamation of AR and VR. WedCam is an application compatible across all Android and iOS supported devices. The app can be downloaded for free from Google Play and App Store. Its cost free availability as compared to the expensive, time-consuming traditional approach of developing exclusive AR applications is a big differentiator for the company. WedCam utilizes a cloud infrastructure to manage the effects. This creates greater flexibilities in the design, and at the same time greatly reduces the costs and time required for the production of the effects. Wedcam garnered global recognition in 2015 when it was announced the first runner-up for the prestigious Qualcomm Vuforia Vision Award.
Lo mentions that there has been a significant growth in the awareness of the benefits of AR and VR among organizations worldwide.
It’s not what the technology can do for us that matters, but rather what we can do with the technology
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