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“A decade ago people switched from newspapers to the internet to trade. In near future, online images and videos won’t suffice as consumers will demand real-time experiences prior to purchase,” remarks Brooke Smith, CEO of Champagne Soda. Considering these trends, Australia-based Champagne Soda attempts to redefine the experience of property purchases and disrupt the real-estate market through a VR (Virtual Reality) – AR (Augmented Reality) integrated platform. In the industry, there is much confusion between 360 photography virtual tours and VR tours. Just because something is shot in 360 degrees, does not constitute it as being virtual reality. VR goes far beyond a 360 image and becomes a fully immersive environment in which the user forms a stronger emotional connection. VR is a more sophisticated technology and is far more responsive for the end user. In VR you control the experience, whereas in 360 you’re simply along for the ride.
Imagine an experience where the buyer Instead of being shown floor plans, basic designs, presentations and colour swatches to envision what a property will look like prior to build, they are immersed into an environment that shows the property fully furnished with spacious rooms, walls painted with elegance, and attractive furniture during their virtual reality tour. As the buyer continues to take the virtual tour, they get a chance to change the wall colors, customize the designs, or add furniture according to their desires. Once fully acquainted and satisfied with the future construction of their property of choice, they go on to strike the perfect deal with the Agent.
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