Before the advent of VR/AR platforms, accessibility to view a display home was always limited to the physical location of the display home and was only available for a set amount of time. For years such limitations have posed a major challenge to the real estate industry. Champagne Soda has addressed and solved these hurdles with the use of VR & AR technology. Smith proclaims, “With our VR and AR technology, a prospective buyer can take a virtual interactive tour within any property, at any time, from anywhere in the world.”

This opens up enormous possibilities for real-estate businesses to scale up globally. In an industry where properties are traditionally sold post construction, Champagne Soda's solution empowers developers in trading properties ‘even before a brick is laid’ effectively bypassing the need for an on-site display process altogether. This innovative approach has been shown to aid the property dealers in substantially reducing marketing budgets and time delays while increasing revenues by allowing a reallocation of resources to other profitable activities rather than being dependent on time consuming on-site displays.

According to Smith, giving customers access to a custom-design and empowering them with a virtual experience of their purchase prior to its development, allows greater confidence and emotional connection with a property of choice. In the long run, this is going to be beneficial for the developers as engineers will continuously get to monitor the construction performance and design exactly according to the customer’s specifications, effortlessly adjust execution, and respond to any operational problems in real time. Owing to these capabilities, Champagne Soda’s developer clients have experienced high demand surges and a significant increase in pre-sells. The company, utilizing AR/VR in real estate, aims to assist its clients in pre-selling 70-80 percent of any development prior to its construction.

To remain at the forefront of the realty sector, Brooke and Julien continuously incorporate cutting-edge solutions into their platform. In combination with more powerful AR, Champagne Soda is focused on integrating Holographic Imagery Technology that could generate 3D holographic projections right from a building’s construction plan drawn on paper, assisting in better analysis throughout the process’ execution. The company also acknowledges the importance of Artificial Intelligence (AI) in the current business landscape and is heavily invested in the process of implementing AI characteristics into their platform. The Champagne Soda team strongly believes that it will assist real estate businesses in better targeting their customers and foster a more personalized buying experience for everyone involved.