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Wearing a Virtual Reality (VR) headset is no more restricted to only gamers. VR and Augmented Reality (AR) experiences are making way into a plethora of industries, redefining communication across an enterprise. These technologies are personalizing user experience, pushing the ‘reality’ technology to soon become mainstream, changing the way content is designed and experienced. Both large and mid-sized companies, across a variety of industries, are investing in the adoption and advancement of and owing to their increasing functionalities. These interactive and dynamic technologies are moving to education, healthcare, e-commerce, aerospace and defense, marketing, retail, and multimedia market. With a high penetration of tablet, notepad, smartphone, and other gadgets worldwide–the AR and VR market growth have been maximized to meet growing global demand for analog and mixed-signal interconnect devices with multimedia and communications applications.
Founded in March 2002, Analogix Semiconductor holds its expertise in developing high-performance analog and mixed-signal semiconductor devices that are manufactured with cost-effective standard CMOS processes. The company harnesses VR technology to provide a fluid virtual experience through its proprietary product ANX7530. Moreover, effective use of AR and VR technology in retail and marketing further open ups new doors for market penetration.
Having in-depth industrial knowledge, Kewei Yang, Chairman and CEO at Analogix Semiconductor leads his team to create potent semiconductor coupled with design and engineering excellence.
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Designed for mobile applications, the ANX7451 uses a 3.3mm x 4.8mm LGA-34 package and it features an even lower power consumption, integrated clock source, and improved robustness of DisplayPort 1.4a. It is based on SRIS and BLR architectures and it complies with USB 3.2 Appendix E requirements, working seamlessly through the daisy chaining of multiple re-timers.
“As smartphones move to 10Gbps USB-C, the ANX7451 enables high bandwidth data and video transport of upcoming application processors over USB-C,” said Michael Ching, vice president of marketing for Analogix. “The ANX7451 is essential in maintaining signal integrity in flexible mobile system boards, as well as in the case of longer cable connection applications such as data synchronization, docking stations, and tethered mobile VR.”
The ANX7451 re-timer recovers and reinstates high-speed signals at both ends of active cables spanning from 2 up to 5 meters. This allows low-cost cable solutions to meet the performance and compliance requirements of high-speed DisplayPort and USB 3.2 signals.
Smartphone designs using application processors without an integrated USB-C™ power delivery (PD) port controller can use the ANX7411 companion, which integrates the logic to manage cable attach and detach, orientation, and role detection, providing full USB PD 3.0 support.
The ANX7451 is now sampling and will ship in mass production in Q3 2019.
Product demonstrations of 10G re-timers for smartphones, as well as next generation SlimPort® display controllers for AR/VR and dual-display solutions, are taking place during this week’s Mobile World Congress 2019 at the Analogix meeting room #2C31MR in Hall 2 at Fira Gran Via in Barcelona.