APAC CIO Outlook
  • Home
  • CXO Insights
  • CIO Views
  • News
  • Conferences
  • Newsletter
  • Whitepapers
  • About us
Apac
  • Admired Tech

    Agile

    AI Healthcare

    Artificial Intelligence

    Augmented Reality

    Aviation

    Big Data

    Blockchain

    Cloud

    Cryptocurrency

    Cyber Security

    Digital Transformation

    Drone

    HPC

    Infrared

    Internet of Things

    Networking

    PropTech

    Remote Work

    Scheduling Software

    Simulation

    Startup

    Storage

    Wireless

  • Banking

    E-Commerce

    Education

    FinTech

    Food and Beverages

    Healthcare

    Insurance

    Legal

    Manufacturing

    Pharma and Life Science

    Retail

    Travel and Hospitality

  • Atlassian

    CISCO

    Microsoft

    Oracle

    Salesforce

    SAP

    ServiceNow

  • Business Intelligence

    CEM

    Cloud-based Planning

    Cognitive

    Compliance

    Contact Center

    Contact Tracing

    Contactless Payments

    Content Management System

    Corporate Finance

    CRM

    Custom Software Development

    Data Center

    Enterprise Architecture

    Enterprise Communications

    Enterprise Contract Management

    ERP

    Field Service

    HR Technology

    IT Service Management

    Managed Services

    Procurement

    Product Management

    RegTech

    Revenue Management

    Sales Tech

Menu
    • Augmented Reality
    • Agile
    • Cognitive
    • Cyber Security
    • Digital Transformation
    • Atlassian
    • E-Commerce
    • Managed Services
    • RegTech
    • CISCO
    • Blockchain
    • IoT
    • MORE
    #

    Apac CIO Outlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIO Outlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • Augmented Reality
    Editor's Pick (1 - 4 of 8)
    left
    In Augmented Reality, Size Matters

    Jason Blackman, CIO, Carsales.Com

    Essential Technology Elements Necessary To Enable Transformations

    Leni Kaufman, VP & CIO, Huntington Ingalls

    Taking the Right Technology Initiatives

    Jawahar Kaliani, Deputy CIO, Department of Treasury - Office of the Comptroller of the Currency

    Changing the Way we Work

    Amol Bargaje, CIO, Jenner & Block

    Dipping in a toe or Going Full Belly Flop : Incorporating Augmented and Virtual Reality into the Design Process

    Raymond Kent, Principal, Director of the Innovative Technology Design Group, DLR Group

    Simulators are the New Way to Extend Beyond Virtual Reality

    Scott Mcmillan, Manager of Technology and Innovation at Melbourne Water

    Making the Most out of AR Technology

    Stephen Witherden, Technical Fellow – Software Engineering, Beca

    Emergence of AR/VR for Mass Adoption and Its Impact On Business Transformation

    Jeevarathinam Ravikumar, VP Technology & Innovation, Singapore – Lloyd's Register

    right

    Augmented and Virtual Reality in Today’s World

    By Mayank Singh, Head of Digital, Technology and Marketing Departments, Domino’s Pizza, Indonesia

    Tweet
    content-image

    Mayank Singh, Head of Digital, Technology and Marketing Departments, Domino’s Pizza, Indonesia

    They say, “It all starts with a dream,” but the irony here is that the first augmented and virtual reality (AR/VR) that is believed to be started in 1838, when Charles Wheatstone invented the Stereoscope, is actually not the first. The first AR/VR existed from the time humans started dreaming. Your dreams are actually the first, but non-technological, AR/VR experience in your unconscious vogue. Over a period of time, with the help of technology, humans have evolved it to make the experience available in a conscious mode.

    The journey has been remarkable so far; from the Stereoscope and Ed Link’s Flight Simulator to Nintendo’s Virtual Boy, Sony’s PlayStation Eye, and Google’s Cardboard—and we all know how addicted the world got toward Pokémon Go.

    The Current Technological Evolution

    AR/VR today is largely consumed for entertainment, marketing, and, to some extent, in training. Use of filters in apps like Snapchat, Instagram, and TikTok are the biggest example of its consumption by a common individuals or millennials. VR has gone deeper with entertainment for its use in enhancing gaming experiences as well.

    Lot of marketers have often incorporated AR/VR into marketing campaigns for creating buzz, for example: Domino’s Pizza, Japan, launched an AR based campaign with the cartoon character Hatsune Miku—and McDonald's, who launched the 'Pick and Play' game.

    Another interesting use case has been in ecommerce and retail, where, with use of AR, furniture companies like Urban Ladder were able to showcase how a furniture will look in your living room before you make a purchase—a good way to improve customer experience. In retail, scanning a product displays the FAQs so you do not need humans to answer your queries.
    Technological trends influencing AR/VR today

    AR and VR has still miles to go with increasingly enhanced use of AI, user in training and teaching, usage in collaboration, and social media (recently Facebook has been acquiring AR/VR companies).

    I am eagerly waiting for following trends to happen, where our vehicle windscreen will turn to an AR screen that results in navigation, knowhow of surroundings, building names, and location details are all visible as you drive from one corner of the city to another while using AR, AI, Geo-data, 5G, and cloud technologies.

    We would live in a world where your in-store experience could be magnificent, customers would make use of voice (NLP) to interact, uniquely being identified by image recognition, and AR would answer all FAQs about various products and guide customers to the right shelf with desired products in search.

    Our ecommerce experience that has always been quoted to miss the look and feel will no more be a miss for customers. Users would be experiencing the in-store experience without being in the store; from trial rooms and placement of products to knowhow and all other accessibilities anywhere.

    The conferences and meetings from Zoom or Bluejean can be expected to shift to a AR/VR-driven conference to overcome the gap in explaining or convincing your points in person that includes all forms of communication (verbal, visual, gestural, written, emotional, etc).

    Biggest technological evolution could be a new social network that will not be virtual but a virtual reality. I remember the Yahoo Messenger days with chat rooms that has lost its place now but those chat rooms in virtual reality mode could be a new era.

    Challenges Plaguing the AR/VR Landscape

    The challenges I see are finding the right resource and partner or enabler to execute or come up with the right solutions for the business. Another challenge is cost; oftentimes, new technologies release at higher costs and gradually reduces over a period of time. For current businesses, any implementation is based on ROI. But sometimes the ROI is not viable at start and technology has to wait—unless a partner believes in you, and is ready to invest.

    Future of AR/VR

    It is believed by experts that AR/VR industry will reach more than 25 billion dollars by 2025 and its growth will continue steadily. I believe it’s just on the rise, and AR/VR is going to see a brighter in future; with 5G's superfast data speed, the AR/VR will benefit. And with more investment going into this technology, the business will need to only invest in adoption not innovation.
    tag

    Virtual Reality

    ROI

    Entertainment

    Image Recognition

    Customer Experience

    Weekly Brief

    loading
    Top 10 AR/VR Consulting/Service Companies - 2020
    Top 10 AR/VR Solution Companies - 2020
    ON THE DECK

    Augmented Reality 2020

    Top Vendors

    Augmented Reality 2019

    Top Vendors

    Previous Next

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Read Also

    Blockchain: The answer to solve the perennial issues in the Telecom Industry

    Blockchain: The answer to solve the perennial issues in the Telecom Industry

    Neeti Virmani, Venture Partner, Loyal VC
    Self Service: An important slice of the digital transformation pie

    Self Service: An important slice of the digital transformation pie

    Christopher Douglas, Director Member Services Pacific, Accor Plus
    Leveraging POS Systems to Enhance Customer Experiences in Retail

    Leveraging POS Systems to Enhance Customer Experiences in Retail

    Bernie Winter, Director of Point-of-Sale Systems, and Mike Metz, Vice President of Information Technology, Tops Friendly Markets
    How can HR technology help us in our new environments?

    How can HR technology help us in our new environments?

    Claire Tobijanski, Group HR Director, Survitec
    Relevance of Generalists vs Specialists in Enterprise Security Management

    Relevance of Generalists vs Specialists in Enterprise Security Management

    Vishwanath Nair, Head of Information Security and Risk, Western Sydney Local Health District
    Cyber Risk Strategy and the Evolving Role of the CISO

    Cyber Risk Strategy and the Evolving Role of the CISO

    Richard Harrison, Chief Information Security Officer, healthAlliance
    Improve Service - Know your business to increase value

    Improve Service - Know your business to increase value

    Paul Norton, Group Chief Technology Officer, OneSavings Bank
    Using IT Budgets To Drive Strategic Outcomes

    Using IT Budgets To Drive Strategic Outcomes

    Eric Hanson, Vice President Information Technology, HUSCO
    Loading...

    Copyright © 2021 APAC CIOoutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    |  Sitemap |  Subscribe

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://augmented-reality.apacciooutlook.com/cxoinsights/augmented-and-virtual-reality-in-today-s-world-nwid-7516.html