Apac
  • Home
  • CXO Insights
  • CIO Views
  • News
  • Conferences
  • Newsletter
  • Whitepapers
  • About us
Apac
  • Admired Tech

    Agile

    AI Healthcare

    Artificial Intelligence

    Augmented Reality

    Aviation

    Big Data

    Blockchain

    Cloud

    Cryptocurrency

    Cyber Security

    Digital Transformation

    Drone

    HPC

    Infrared

    Internet of Things

    Networking

    PropTech

    Remote Work

    Scheduling Software

    Simulation

    Startup

    Storage

    Wireless

  • Banking

    E-Commerce

    Education

    FinTech

    Food and Beverages

    Healthcare

    Insurance

    Legal

    Manufacturing

    Pharma and Life Science

    Retail

    Travel and Hospitality

  • CISCO

    Microsoft

    Oracle

    Salesforce

    SAP

    ServiceNow

  • Business Intelligence

    CEM

    Cloud-based Planning

    Cognitive

    Compliance

    Contact Center

    Contact Tracing

    Contactless Payments

    Content Management System

    Corporate Finance

    CRM

    Custom Software Development

    Data Center

    Enterprise Architecture

    Enterprise Communications

    Enterprise Contract Management

    ERP

    Field Service

    HR Technology

    IT Service Management

    Managed Services

    Procurement

    Product Management

    RegTech

    Revenue Management

Menu
    • Augmented Reality
    • Cognitive
    • Digital Transformation
    • E-Commerce
    • Blockchain
    • RegTech
    • IT Service Management
    • Microsoft
    • Managed Services
    • Collaboration
    • Healthcare
    • MORE
    #

    Apac CIO Outlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIO Outlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • Augmented Reality
    Editor's Pick (1 - 4 of 8)
    left
    In Augmented Reality, Size Matters

    Jason Blackman, CIO, Carsales.Com

    Essential Technology Elements Necessary To Enable Transformations

    Leni Kaufman, VP & CIO, Huntington Ingalls

    Taking the Right Technology Initiatives

    Jawahar Kaliani, Deputy CIO, Department of Treasury - Office of the Comptroller of the Currency

    Changing the Way we Work

    Amol Bargaje, CIO, Jenner & Block

    Dipping in a toe or Going Full Belly Flop : Incorporating Augmented and Virtual Reality into the Design Process

    Raymond Kent, Principal, Director of the Innovative Technology Design Group, DLR Group

    Simulators are the New Way to Extend Beyond Virtual Reality

    Scott Mcmillan, Manager of Technology and Innovation at Melbourne Water

    Augmented and Virtual Reality in Today’s World

    Mayank Singh, Head of Digital, Technology and Marketing Departments, Domino’s Pizza, Indonesia

    Making the Most out of AR Technology

    Stephen Witherden, Technical Fellow – Software Engineering, Beca

    right

    Foundations of a Successful Immersive Technology Strategy

    By Joe Millward, Innovation Manager, TAFE NSW

    Tweet
    content-image

    Joe Millward, Innovation Manager, TAFE NSW

    There are many elements which need to be considered when adopting a new technology. Augmented Reality (AR) and Virtual Reality (VR) are no exception, as they are complex technologies which are still in a nascent stage. This means that the supporting strategies need to be robust and adaptable.

    The implementation of these technologies can have a profound impact on business when developed correctly. On the flipside, if there is no defined strategic purpose, the tech can be viewed as a gimmick or a marketing toy.

    There are some simple steps which all businesses can adopt to increase their chance of success.

    Knowledge gathering, ongoing research, and engaging experts

    AR/VR are important tools which should be owned and managed by the business directly with the support of studios or developers.

    It is imperative that the business invests in its own time and resources to research. This research should include exploring both software and hardware options.

    Employees should have this responsibility added to their role, to ensure they are able to dedicate a percentage of their time exclusively to this research.

    The research should begin with some initial testing and exploration of devices and applications. You can’t truly understand the impact of virtual or augmented reality without using the applications and spending time in a headset.

    The business should gather research and data from internal discovery sessions, attending conferences and speaking to industry peers who may have already begun to explore this space. By taking this approach the business can be armed with a myriad of viewpoints and diverse information prior to speaking with a commercial developer.

    Your first project

    Ideally you should explore some of the free or inexpensive content creation applications and develop a small prototype. This will give you a better understanding of the elements required to develop AR and VR. It can also assist with building a business case for the investment needed to develop a final application.

    There are a range of simple creation applications for both AR and VR, which allow you to create or upload 3D models and interact with them via AR/ VR headsets or via a smartphone.

    If Possible, Ensure The Application Delivers Some Unique Elements Which Are Only Achievable Via Augmented Or Virtual Reality

    These applications can create experiences with limited technical knowledge. If the business has access to technical resources, more sophisticated applications can be created.

    If possible, ensure the application delivers some unique elements which are only achievable via augmented or virtual reality. One of the most compelling features of immersive technology content is that the experience demands 100 percent attention. You can’t “press play” on an augmented or virtual reality experience and walk away. The medium, if developed correctly, requires constant interaction to function. This feature, combined with tracking analytics, gives a business powerful insight into how customers are consuming and engaging with the content.

    Utility trumps marketing

    Building an application which solves a problem or delivers a service in a unique and engaging way will always be perceived as more valuable than a gimmicky marketing focused experience.

    The application should be a true utility, improving an existing business need with trackable analytics. By ensuring you have objective and measurable results, you can A/B test versus traditional media. This approach enables a business to demonstrate a compelling case for investment in immersive technology, underpinned by a tangible ROI.

    Immersive technology can benefit marketing enormously but they should deliver additional information or experiences which more traditional digital marketing cannot deliver.

    Working with developers– “know the process” It is important that you are aware of how AR/VR applications are developed. This includes the components that you will need to supply to the developers and what deliverables the developer should supply you when completed.

    If you have any existing CAD or 3D files, these can assist a developer as a reference and may reduce development time.

    Before starting the process, you should also discuss Intellectual Property. Do you just want to pay for a final application (and rely on that developer for further support, with software and hardware updates) or do you want to retain all IP including source code, allowing you to develop further with your own developers or another vendor? The costs may vary depending on how much control or ownership you want of the final product.

    Investment

    It is important to pitch a business case for an adequate budget to continue developing and building beyond your initial projects. There are constant opportunities to improve previous projects, as software and hardware matures.

    As your business explores the technology, you need to have the budget and authority to quickly develop applications. The investment should also cover multiple versions of applications, as you will need to improve the applications once you receive data and feedback from customers.

    You will need to consider the cost of hardware… while augmented reality can be accessed via most smartphones, the more immersive virtual reality experiences will require investment in hardware for your staff (and possibly your customers). Luckily these costs are reducing rapidly, with the latest “standalone” VR headsets available from less than $400 USD.

    Experiment Experiment Experiment

    Lastly, continue your research, explore and experiment with the new technology. The rules for immersive technology are still being forged as the industry is still in its infancy. Businesses which keep an eye on trends and emerging opportunities can lead in this space.

    tag

    Virtual Reality

    ROI

    CAD

    Weekly Brief

    loading
    Top 10 AR/VR Consulting/Service Companies - 2020
    Top 10 AR/VR Solution Companies - 2020
    ON THE DECK

    Augmented Reality 2020

    Top Vendors

    Augmented Reality 2019

    Top Vendors

    Previous Next

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Read Also

    Transforming business performance by taking an outside-looking-in customer perspective

    Transforming business performance by taking an outside-looking-in customer perspective

    Graham Perry, Managing Director, BWH Hotel Group Australasia
    Winning the Customer Service Rush During the Holiday Returns Season

    Winning the Customer Service Rush During the Holiday Returns Season

    Mark Abramowitz, SVP Marketing, Service Cloud at Salesforce
    MOBILE APPS IN THE NEW DECADE

    MOBILE APPS IN THE NEW DECADE

    Bibaswan Banerjee, Director, CRM and User Analytics, Klook
    Covid-19 and Lessons from the largest Work from Home Experiment

    Covid-19 and Lessons from the largest Work from Home Experiment

    Vikas Verma, Director Human Resources, United Overseas Bank
    Reimagine the Future of Education in a post-COVID-19 World

    Reimagine the Future of Education in a post-COVID-19 World

    Samson Tan, Head, Centre for Innovation in Learning, National Institute of Education
    A creative approach to remote simulator installations

    A creative approach to remote simulator installations

    Sharon Cooke, CEO, Airways International Ltd
    Priority 2021: Achieving 100% Automation in Finance

    Priority 2021: Achieving 100% Automation in Finance

    Ekaterina Sejourne, CFO, Puma Energy Asia Pacific Pierre Costa, Global CIO, Puma Energy
    Tech Tonic: How technology is helping the travel sector recover from the impact of Covid-19

    Tech Tonic: How technology is helping the travel sector recover from the impact of Covid-19

    Patrice Simon, CTO Data and Analytics, CWT
    Loading...

    Copyright © 2021 APAC CIOoutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy Policy  |  Sitemap |  Subscribe

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://augmented-reality.apacciooutlook.com/cxoinsights/foundations-of-a-successful-immersive-technology-strategy-nwid-6066.html?utm_source=google&utm_campaign=apacciooutlook_topslider